Ziggy: the ‘dog companion’ that helps kids sleep banner

Ziggy: the ‘doggy companion’ who helps little ones sleep peacefully

Bedtime is one of the most important moments of the day and, for many children, also one of the most challenging.

With this in mind, we created Ziggy, a friendly dog that can be found on all ZIPPY children's pyjamas.

More than just an adorable character, Ziggy is an emotional management tool, designed to help little ones deal with the emotions of the day, fear of the dark, or anxiety that often arises when transitioning to rest.

A touch of tranquillity at your fingertips

Ziggy lives discreetly in one of the sleeves of our pyjamas, or in the corner of our cooler pyjama T-shirts, and is always ready to offer comfort and security. The idea is simple: whenever a child feels afraid, nervous or needs some extra cuddles, they can touch Ziggy (their ‘doggy companion’) and feel that they are not alone. This symbolic but powerful gesture was inspired by studies showing how the presence of a comfort object can significantly reduce stress in children, conveying a sense of security and stability.

Touching Ziggy acts as a small calming ritual, helping the body and mind to relax for a more peaceful night's sleep. By learning to use touching Ziggy as a way to calm down, children develop important emotional skills, such as self-control, self-confidence and the ability to recognise and manage their own emotions.

Discover Ziggy in ZIPPY pyjamas

Ziggy is featured throughout Zippy's children's pyjama collection - from the lightest styles to cosy fleece pyjamas, not to mention seasonal pyjamas, such as those designed especially for celebrations like Christmas or Halloween, which are perfect for cold family nights. Each piece has been designed to envelop little ones in comfort, tenderness and safety, with Ziggy always close by.

Ziggy: the ‘dog companion’ that helps kids sleep

Give more meaning to bedtime routines🩷

Make the magic happen! Now that you know Ziggy, don't forget to make him part of your night-time routine. All it takes is a simple family moment for Ziggy to work his magic.

Sit down with your child before bedtime and ask them how they feel. Explain that Ziggy will be around all night and will help them feel calm. This way, your child will understand that Ziggy is a special friend — someone they can trust and turn to whenever they need a symbolic hug.

All that's left to say is: good night, with Ziggy!